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Norm is extremely proud of the long record of association his company has had with its leading clients, Post-Newsweek, Telemundo, Tribune Company, Sinclair Broadcasting Group, Fox Broadcasting and Sports, Journal Broadcast Group, along with some of its other clients, Global Crossing, Raycom, MTV, Television Operators' Caucus, Belo, The WB Network, Scripps Howard Broadcasting, Network Three in New Zealand, Television Broadcasts in Hong Kong, CBC in Canada, and BBC in the United Kingdom.
Before founding NHR, Norm was President of the country's first supermarket scanning market research firm, National Brand Scanning, Inc. (NABSCAN) which introduced bar code scanning information to leading manufacturers like Kraft/General Foods, Procter & Gamble, Bristol-Myers, General Mills, Nabisco, etc.
Prior to NABSCAN, in 1980, Norm founded Information & Analysis, Inc., a full service electronic media and consulting firm whose clients included the three traditional television networks, major broadcast groups, cable networks and MSO's, and a long list of television stations and related organizations. I&A was one of the first firms to test network primetime pilot programs using cable systems as test beds, conducted many of the first major market cable system feasibility studies, designed and planned videotext services and cable channel studies, and operated as the first formal research department for USA Cable.
In November 1983, AGB Research PLC, one of the world's leading research companies, traded on the London Stock Exchange and then operating in Europe and Asia, acquired a major interest in Information & Analysis, Inc. Shortly thereafter, as President of the new American company, AGB Television Research, Inc., Norm and his team introduced the people meter television measurement system to the United States, a program and process which included the successful benchmark Boston test of people meters.
Prior to establishing Information & Analysis and AGB Television Research, Norm spent thirteen years at Arbitron in various executive positions involving radio and television research and marketing. Norm joined Arbitron when it was less than a ten million dollar company and resigned after a lengthy tenure as General Manager and achieving a tenfold growth in corporate revenue. Other positions Norm held at Arbitron included Vice President General Sales Manager for Radio & Television and Vice President Corporate Planning and Research.
Before joining Arbitron in 1967, Norm held media research and media planning positions with three major advertising agencies: Grey Advertising, Kenyon & Eckhardt, and Gardner Advertising.
Norm is a member of the Nielsen Station Index Customer Alliance, ARF's Video Electronic Media Council, the ARF Media Communications Council, an honorary member of the Radio/TV Research Council, and has been a founding member of the Cable Advertising Bureau, and Agency Media Research Director's Council, along with other active industry associations. |
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Norm Hecht — Chief Executive Officer |
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Norm Hecht's involvement in media and marketing research spans more than forty years.
Norm is currently leading the consulting and research firm he founded in late 1985 to serve the media, telecommunications and information industries. Today NHR conducts primary research, along with marketing and business development consulting, for many of the leading media and media related companies in the country. |
